BEST SEO GUIDE

SEO GUIDE

This is a proven guide to rank your website in top 10 search list of your targeted keywords: Google, Bing, Yahoo, DuckDuckgo, Yandex etc. These tricks and tips will increase organic traffic to 100000 per month. After reading this whole guide you will be a seo master and last but not the least you will save a lot of money for making others do seo for you.

This guide will be of 5 Parts:

Part 1: SEO (Search Engine Optimization)

Part 2: SMO (Social Media Optimization)

Part 3: Google Adwords

Part 4: Google Adsense (How to earn free money from advertisements).

Part 5: List of all free tools for completing the above tasks.

PART – 1 SEO (Search Engine Optimization)

Chapter 1: A good start with best Keywords.

Chapter 2: Avoiding crawling problems in search engines.

Chapter 3: How to create awesome landing pages for robots and people?

Chapter 4: How to build best links?

Chapter 5: SEO gems

Chapter 6: List of proven free tools to analyze your website SEO.

Let’s start…. Today you will read only CHAPTER-1 for CHAPTER-2 you have to wait for 10 more days from the date of publishing CHAPTER-1.

Before I start to describe SEO techniques, I would like you to walk through what is SEO and Digital Marketing.

Digital Marketing: Digital marketing is an umbrella term for the advertising and marketing of merchandise or offerings the usage of digital technologies, basically on the Internet, but also consisting of cell phones, show advertising, and any different digital medium.

Source:https://en.wikipedia.org/wiki/Digital_marketing

SEO(Search Engine Optimization): Search engine optimization is a combination of strategies, techniques and methods used to enlarge the quantity of site visitors to a internet site through acquiring a high-ranking placement in the search results web page of a search engine together with Google, Bing, Yahoo and different search engines.

Source: www.webopedia.com/TERM/S/SEO.html

CHAPTER 1:

Before reading this chapter I assume that you have the following things ready:

• You have a website 
• And you are determined to build a big community and want to earn more money. 

Now here you go “A guide just for you to do that”

1.1) the very first thing you must know is no keyword no seo. 

Any keywords won’t work for you, for that we have to work a little out. We have to first find out what is your website is about.

Eg: I want to buy gaming laptop and for that I make a query in Google “gaming laptop”. Now, if I see your site at the top result of search engine result page it means you rank #1 for your keyword “gaming laptop.” Also it means that I would definitely visit your site and buy from it, rather than from a competitor’s site that has #4 ranking for the same keyword.

1.1.1 Types of keywords 

Before we start making list of keyword let me make you go through with keyword jargons:(i)Informational: (eg: Samsung, apple, Adidas, skullcandy).

(ii)Transactional: (eg: Samsung laptops discount, best quality affordable shoes, leather jacket, best nonveg restaurant delhi, best seo blog, awesome music collection online, snapdeal summer sale, ladies earings good quality, best quality formals.)

If any user is searching with keyword “Samsung” you can’t say that what his intention is. He may be looking for just about company information from Wikipedia or checking range of samsung products etc. Most likely right now he don’t want to buy anything.

Now if we see the keyword “Samsung laptops discount” you can be pretty sure that this user really want to buy Samsung laptop.

1.2 Important points to be kept in mind before making keywords: 

(i) There are two types of keywords:

Short tail (1, 2 words) eg: shoes, leather shoes, canon camera, leather jackets, marriage ideas.

Long Tail (3, 4 words) eg: men black shoes, men brown leather shoes, awesome music collection online, snapdeal summer sale, ladies earings good quality, best quality formals 

(ii) Don’t exceed more than 4 words, it will lower your rank in search engines.

(iii) There are three types to categorize keywords for sorting out the best ones for your website, they are as follows:

Green Keywords: These are those keywords which your competitors use to rank in top 10 in search engines

Yellow keywords: These are your new invented keywords but are also in use with the competitors. Build your keywords too but don't go away from the league.

Red Keywords: Which are less in use but these are just in case if you want to use in future.

(iv) Now prepare an excel sheet for the same

Below is an excel sheet with green and yellow keywords:-

You will notice here in Page 1 first green key word is “wedding ideas” and in yellow keyword again the word “wedding” is getting repeated and same I have done with Page 2,3,4 respectively.

Instead of Page1, Page2………Page5 write your category name.
For Sub-category page make another excel sheet.

(v) Here I will give examples on how to prepare keywords for your project in detail.
Your first page is home page ie: The first landing page which the customer visits after typing your domain name in address bar.
We will first make keywords for your home page.

(vi) Home Page: The first landing page.
Keywords: <meta name="keywords" content="art and craft, online shopping india, handicrafts, homedecor, ayurvedic, hookahs buy, men shopping, women shopping, men women jewellery, xyz.com”/>

(vii) CATEGORY: The category pages are the second landing pages. In category you will see the first keyword which I have used is “men shopping” from my home page and after that i have chosen some yellow keyword and stolen competitor keywords and at the end I have mentioned website name.
Example 1: Keywords: <meta name="keywords" content="men shopping, gift for men, men clothes online, men shopping, xyz.com”/>

Example 2: Keywords: <meta name="keywords" content="women shopping, women traditional clothes, gift for women, women clothes, www.xyz.com”/>

(viii) SUB CATEGORY: In subcategory now choose the same keyword from home page and one keyword from category page and remaining your yellow keywords or stolen competitor keywords.

Example 1: Keywords: <meta name="keywords" content="men shopping, gift for men, men Kurta Pyjamas india, buy Kurta Pyjamas online, buy Kurta Pyjamas for Men, xyz.com”/>

Example 2: <meta name="keywords" content="women shopping, gift for women, good quality shawls women, Kashmiri Shawls women, xyz.com.”/>
As you can see from the above examples its like a chain of main keyword from Home page --> To Category page --> To Sub- Category page. Don’t break this chain ever while making keywords for your website pages otherwise you will lose your website ranking.

Make only category and subcategory don’t go for sub-sub category
Incorrect way: Eg: Home Décor --> Wooden Furniture-->Tables (this is not correct it will lower your ranking.)

Correct Way: Eg: Home Décor -->Wooden Furniture. (correct way it will higher your ranking)

(vii) While making keywords consider three things:

• Misspelled keywords.

• your area name for local seo search and

• Country name for global seo search.

Misspelled keywords: Yes, you heard it right “misspelled keywords” no SEO book will ever mention you this and it’s a great way to get new ideas without even using any keyword tool.

Think of misspellings that may occur for the keywords you want to target. People do make mistakes when they type in search terms. And this does happen more often than you might think, believe me.

Want to check it yourself? Type gaurantee in Google. I′ve just checked and found 2,720,000. Those are the smart guys! Or even better, try sports equiptment. Brings 7,390,000 results! So as you see, people do misspell words, use them on their sites, optimize for them and get a good portion of traffic.

Now come on, let′s make a "Welcome" sign for all absent–minded guys: use a couple of misspellings on your site — and you′ll get your portion of traffic.

So keep misspelled keywords, since if you misspell them, others might do the same and find exactly your page. And, for the time being, just put misspellings on your list.

Localizing keywords: It′s sometimes very useful to localize your keywords. For instance, a guy from Pune won′t search for simply car wash. He will type in car wash Maharashtra, or even more likely car wash Pune. So if you optimize for a localized term, you′ll get more visitors who want to get what you offer exactly where you offer.

Therefore, if your business location matters, what you have to do now is, create keyword combinations with local names.

eg: best shoes shops pune, best leather shoes India, Best Nonveg restaurant pune,

Global Keyword: Now if you want to flourish your business world wide or in your own country then you have to make keyword with global names.

Eg: Online shopping India, Best e-commerce India, World best seo blog, Wholesale paper dealers india.

(viii) Try to use words like “awesome, original, quality, best, amazing, affordable etc.” while writing keywords. These keywords will give you a good portion of traffic in search engines for your website. Because most of the users type these words to get good quality products.

"Again and Again reminding you dont make more than 5 keywords including website name, city and country name" for category and sub-category page.”

1.3 How to choose keywords: The best shortcut of your life you will experience today!!

This part is very boring but don’t worry I will make it quick and very easy for you.

Eg: You have an e-commerce website with products like electronics, shoes, men & women apparel for that just follow the following steps to choose keywords:

• Go to google.com

• Type a keyword “shoes” and hit enter. You will find a list of e-commerce websites.

• Don't count the website with "Ad" written on left site because that is advertisement.

• The first website is the one which does not has "Ad" written on left side.

• Click on the website and open it and now press "Ctrl+U". You will see another tab opening in the browser with codes. Don't panic if you are not a programmer now,

• Press "Ctrl+F" and type "keywords"

• There you go you will find all the keywords that the top ranking website has used just copy and paste.

The line will look like this:
<meta name="Keywords" content="Mens Footwear Store, Mens Footwear Store Online Shopping"/>

"CLICK ON THE ABOVE IMAGE FOR BEST VIEW"

(ii) If you know any websites which are very famous, just go to their website specially home page and press Ctrl+U and if you want to steal more just go to your desired category page and press Ctrl+U and if you want nuch more click on a particular product and again press Ctrl+U.

(iii) But remember don’t copy un useful keywords which does not make sense, they are big companies with fat wallet to do advertisements for generating traffic. Our motive is to generate organic traffic first(SEO) and then inorganic traffic (advertisement). Just copy good keywords only.

Don't use all the keywords use your imagination also to make keywords of your own. Ask your family members who do online shopping. What are the keywords they are using on search engines to buy products make a list of them seperately.

(iv) For misspelled keywords don't worry, choose people from your friends and family members those who are little weak in English but do online shopping. Ask them what spellings they use to search a particular product.

(v) There are many tools online for selection of keywords just for that I have given a big shortcut for you today, steal your competitor keywords “Copy and use it with brains”. Don’t go for such online tools you will get confused and end up in tears.

Summary:
Congratulations! You have completed Chapter 1 successfully. Now you are well on your way to top.

What you have now is:
A list of carefully selected keywords to optimize your website.

But this is not the end in my chapter 2 i will introduce “What is google spider?” and many other interesting topics. Stay tuned……

Comment in the box below if you encounter any problem i am always there to help you out for free of cost.

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This is time consuming but it’s a one-time effort and if you are not doing it properly God also can’t help you in achieving organic traffic to your blogs and e-commerce websites
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